How to Get Clients From LinkedIn: 9 Proven Strategies That Actually Work

LinkedIn is probably the next big thing for many top companies. As per a 2022 report, this business-based social media has over 66 million monthly users. In simple words, LinkedIn is a job recruiting and job-hunting network. 

Besides job seekers, this social media platform can be a gold mine for freelancers. If you are an individual marketer, you can get high-ticket clients from here. LinkedIn, on the other hand, can be a huge waste of time.

That’s why you have to implement the proper strategy to get the best outcome. In this post, you will learn how to get clients from LinkedIn. Keep reading the article as we share some valuable information.

How to Get Clients From LinkedIn

Well, attracting clients from LinkedIn isn’t a big deal when you apply the right methods. Yes, you need to implement the right steps to increase the success rate. That’s why we will share how to attract clients on LinkedIn with our proven strategies. Let’s have a look:

1. Upload a Professional Headshot

A good headshot can make a lot of difference. Always keep one thing in mind: LinkedIn is a professional portal, and you have to be as professional as possible. Sure, you have tons of photos, but you can’t treat this website like other social media platforms.

All you need is a simple yet appealing headshot to get attention from potential clients. The headshot is the first thing that someone notices before making an approach.

Plus, you have to care about some minor facts while taking a photo for your LinkedIn headshot. By following these tips, it will be easier to get the perfect photograph:

• Choose a clean and high-resolution image for the headshot
• Avoid choosing a group photo as your face needs 60% of the frame
• It is preferable to take photos in natural light rather than artificial light.
• A simple background is all you need; you can even choose a vibrant background color.

2. Upload a Professional Banner

We noticed most people are not careful about the LinkedIn banner. Well, it can be the “X Factor” to get high-ticket clients. After researching, we found most users prefer putting some random image as a banner.

But you have to change it to increase the conversion rate. A good banner can make your profile look more professional. 

Well, it’s easy to design a LinkedIn banner. Use a design tool and craft an ideal banner by using an attractive template. 

For example, if you are a freelance graphic designer, include your name, skills, services, and contact details. 

3. Optimize Your Profile

It is now the most important aspect of obtaining clients from LinkedIn. In simple words, your LinkedIn profile is your portfolio. And you can bag the best projects by optimizing the profile properly.

Well, you don’t need to learn rocket science to understand the right optimization method. There are some crucial facts that you have to follow while optimizing your profile.

First, start with the summary section. Here, you have to add the right keywords. For example, if you are a web developer, add some related keywords according to your niche, like Javascript, React JS, and more.

In addition, you can also add 2–3 hashtags related to your niche in the “Talk About” section. Plus, it’s good if you add the “Open to Work” batch to your profile.

4. Add Keyword-Optimized Profile Summary

The next part is the “About” section, where you will give a brief overview of your service. Make sure this section is short and catchy. Add all the required details as per your skills and experience. 

Be sure to include some keywords when writing the profile summary. It will help potential clients learn about your service. You can also add contact details here.

There are some basic details you have to add, like certificates, past projects, and featured links. These things will increase the chance of getting leads.

5. Collect Testimonials

Writing testimonials is one of the most underrated strategies to win clients on LinkedIn. According to Search Engine Watch’s report, 72% of people take action after reading a positive review. 

You must ask for testimonials from both your past and present clients in this case. We noticed some freelancers added testimonials to their portfolio websites. However, you will get a more effective outcome by adding them to your LinkedIn profile.

6. Join Relevant Groups

Now, implement some advanced techniques to get a better outcome after optimizing your profile. Here come LinkedIn groups, a great place where you can connect with other freelancers and potential clients. 

LinkedIn lets users join up to 100 groups. To get the best result, join only those groups that are relevant to your industry. More specifically, you have to join only those groups that are related to your niche.

And it’s easy to find groups related to your industry. Go to the search bar and type the right keywords. You will see various groups in the search results. 

Send a request to join a group you find helpful. After joining a group, try to engage with other group members. It will help you with networking, and you can find potential clients easily.

7. Create Valuable Content

When it’s about how to get clients from LinkedIn, you have to be consistent. Sure, optimizing a profile is helpful to win projects. Still, creating consistent and valuable content can boost the chance of winning clients.

In this case, you have to publish valuable and relevant content. For instance, if you are an SEO expert, make sure you post SEO-related content. Don’t forget to add relevant images. A study says that adding an image to a LinkedIn post can double engagement.

8. Send Personalized Connection Requests

Sending personalized connection requests works like magic when we are talking about how to attract clients on LinkedIn. We advise newbie freelancers to implement this strategy. 

When you send a potential client a personalized message with the connection request, they will show a certain amount of interest in you. In short, it will be a direct approach. However, keep the tone as professional as possible. Write a short yet effective message to get the best outcome.

9. Engage More

Besides creating content and optimizing your profile, you have to engage more on LinkedIn. Whether it’s your timeline or a group, engaging is the best way to build a network. By doing this, you will connect with other freelancers in your industry. 

For instance, you can regularly write comments on your followers’ posts. Or, you can even connect with them via message.

Wrapping Up

Social media can work like magic when you follow the right steps. For LinkedIn, you can multiply your revenue by approaching the right candidate. Still, you can attract potential clients by optimizing your profile. In this case, it’s a long-term process, and you have to practice the above-mentioned strategies to get the best result.